In India, cricket is much more than just a sport, and draws 93% of all sports viewership in the country. Every year, the increasing viewership shatters the viewership record of the previous year. It grew from 43 billion impressions in 2016 to 51 billion in 2018, with an annual growth
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In India, cricket is much more than just a sport, and draws 93% of all sports viewership in the country. Every year, the increasing viewership shatters the viewership record of the previous year. It grew from 43 billion impressions in 2016 to 51 billion in 2018, with an annual growth
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